New Balance
Flagship store fronts
As the Sr. Art director, my team and myself brought the original 2D advertising to life in the New Balance store fronts. With strategic marketing concepts we would captivate audiences. Using environmental graphics and materials we would create speed, technology and strength in many engaging ways.
Role: Sr. Art Director Director
Unleash your speed, using tub custom made lighting reflecting the color palette of the clothing and advertising campaign. We delivered Speed in a quick and engaging way. Pulling in the cement finishes in the background to show the raw edginess New Balance has.
Run warm. Run Cool.
This window was created out of cord was to show the technology of the fabric creating the perfect temperature to run in. Either hot or cold this fabric would adapt to you creating the perfect run.
Fear no forecast
This window was created out of mirrors and frost. Showing not even weather, can hold you back from an outdoor run.
THE UNDERGROUND
After Nike had the run hub space, New Balance decided to swing in and give it a whirl. We went into the basement of a running store in Naperville, IL and created a space for student athletes to hangout, learn and shop.
